Industry Practice - Interpretype


For this Industry Practice project, I constructed a survey to see how people interpret different styles of typography in the context of clothe retail. I then designed an outcome visually displaying the results I gathered. To create this I learned a new binding technique called ‘concertina’ bound and hand bound it myself.

Folded out, on the front I display the 6 designs from the survey, with a brief highlight and summary of the results I got for each design, along with an insight as to why the design was used. On the reverse I present each question I asked, to each corresponding design, with the full results to my questions and to see the full breakdown and trend in responses using simple, colourful infographics.

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With the concertina bound outcome presenting the results I also designed a visual summary document. This had two stages to it, the first consisted of industry research and the second, a visual summary of the design stages and development for the outcome.

To create this document I learned another new binding technique called ‘dos a dos’ and hand bound it myself with the two sections being perfect bound.

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